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The cases are prepared as the basis for simulation and discussion rather than to illustrate either effective or ineffective strategizing. The circumstances and information incorporated in the cases have been drawn from public secondary sources. They neither necessarily nor accurately reflect the personal opinions or intentions of the protagonists or of the companies.
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Boeing
Alan Mulally is the CEO of Boeing at an important juncture in its history and has to make strategic decisions that might change the fate of the American giant. Will he envision a plausible future for Boeing?
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Danaher
Should Larry Culp maintain George Sherman's acquisition-based strategy at Danaher, or transition the industrial conglomerate into a family of strategic growth platforms for increased shareholder value?
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Nvidia
In 2012, Jensen Huang contemplates repositioning NVIDIA as an AI company. Will he continue to focus on the gaming market to maintain its leadership or go all-in on developing chips for AI applications?
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UBS
Swiss regulators have offered UBS the chance to buy shattered rival Credit Suisse. Should UBS take the risky opportunity or continue with its organic growth strategy?
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