Transforming Uncertainty
into Competitive Advantage

Theory-driven decision-making for
high-impact business challenges

In today's complex business landscape, leaders face unprecedented critical decisions

Our technologies are built on a rich foundational framework tailored to transform business uncertainty into opportunity, helping decision-makers with theory-based strategising

Explore Our Technologies

Designed to help users learn, apply, and create theories of value using our framework, or evaluate their scientific reasoning and thinking

We provide a suite of solutions to scholars, executives, entrepeneurs, and students to navigate uncertainty and apply scientific decision-making to create value

Join us in learning how leaders should approach strategic challenges under uncertainty

Knowledge Framework

Theory-Driven Strategic Decisions

Strategy starts with selecting theories rather than choosing actions

Theories are selected through experimentation

The value of experimenting with theories increases with the number of theories and with their uncertainty

When theories are sufficiently uncertain, they become super-additive, that is, experimenting with a theory increases the benefits of experimenting with other theories

How Our Technologies Work

Navigate Complex Business Decisions with Our Simulations, AI-Powered Platforms, and Diagnostic Tools

Step 1: Choose Your Technology

Play structured simulations on Socrates, collaborate with Plato for AI-assisted theory creation, or rely on Aristotle for AI-enhanced strategic decision-making

Step 2: Pick Your Challenge

Select from our library of real-world business cases or input your specific decision problem or strategic question

Step 3: Theorise, Learn, and Make Decisions

Finalise the causal structures of your theories, enter subjective probabilities and meta-beliefs, and experiment on theories to make a decision

Value For You

Experience the power of our AI-enhanced platforms and diagnostic tools,
and envision the future of your firm

High-speed Learning

Rapidly develop and refine your decision-making skills with our suite of technologies

Sharpened Decision-making

Navigate complex and uncertain decision challenges with AI-enhanced problem formulation

Unique Theory Development

Leverage our AI agent to create, compare, experiment with, and evolve bespoke theories of value for strategic decision problems

Scaffolded Learning

Progress from structured simulations to fully customised analysis as your needs evolve, all within our suite of tools